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Wouldn’t it be nice to sell not based on price, but based on value? Look, there’s this thing called status delta, which a lot of people fail to understand is ultimately what people buy on.
The same reason people buy: $1000 phone they cant afford, Cars they can’t afford and Clothing they can’t afford.
The majority of people want to make purchases that they feel brings them closer to the status they are seeking. They want to feel like other people now see them with a higher status. This is exactly how effective press works for your business.
When you have high-level publications writing about your service…other people see that. Your customers see that. They are immediately inclined to increase the status of your company.
Listen, I’m not here to tell you that press is the only way to increase your status delta. You can create status delta through educational content, advertising, and influencers.
However, the main difference I will highlight that allows press to rise above the previous strategies mentioned is our most important asset…